Dax's Question...

'How much do I think I'm Worth?'...

I love the way Dax always ask seemingly simple questions that actually turn out to be very thought-provoking.

I personally find this difficult to answer...

In monetary terms, I charge a 'Weekly Fee' with each of my clients, dependent on how many times I see them that week. It works out to an average of £35 per session.

I believe that, based on all the education that I've invested in in the last few years, my enthuisiasm, and my passion for helping people to achieve their potential, I am worth much more than I currently ask for.

In the past, my whole pricing stategy was based on the 'going rate' of other Personal Trainers at the gym I work out of.

How rubbish is that strategy!!

But, during the last mentorship, I hit upon a strategy which Dax talks about in his 'Scientific Advertising for Fit Pros' ebook.

I went about providing a high-level of service for a slightly lower price than the other trainers at the gym.

After building up my client base and proving that I could bring about the results for my clients that I promised, I have gradually raised my prices. At first, I thought that people would up and leave, but was proved wrong.

At the moment, I'm working really hard to provide a service that again, is worth more than I currently charge, so I can then feel fully confident and justified in raising my coaching fees in the future.

Hope that sort of answers the question...