Demand: In the area and gym I currently work in, there are a shortage of passionate, enthusiastic, highly-skilled and highly-trained personal trainers. There is a huge demand for high-quality health and fitness improvement programmes based on the individual client's needs.
Ability: I believe that I am a passionate fitness professional (rather than just a run-of-the-mill 'industry trainer'), who is always looking to learn and educate himself, and, as a result, provide an ever-increasing level of service and solutions to his clients.
Difficulty to replace: To my clients, I would be hard to replace as I truly believe that I provide an excellent service to them. I work very hard at being professional, being a motivator and being caring to their needs. However, I think I would be relatively easy to replace in the gym I work at as I haven't successfully marketed myself as a 'passionate fitness professional'. This is one of my aims on this course...to get my goods in the 'shop window' in a big way!
Outcome: At the moment, I think I am underselling my potential. I need to put together a systematised business that offers the same excellent service and reproducible results to everyone that decides to hire me. I earn a respectable wage from my job (I know it's truly not a business yet...I'm not going to kid myself until I have an Operations Manual bursting at the seams, and one that could work if I wasn't there!!), but am still very much in the 'infancy' stage and need to move to the next level.
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